Market Research

Direct Market Research

An important component of the project is performing direct market research. Direct market research proves to the team whether or not its view of the problem is accurate. Sometimes, when a team is too close to the project, it is difficult to see the reality of the problem and its justification. Because the product will eventually be delivered to the buyers and users, the needs and wants of these groups must be evaluated first before investing resources into the development of a new product. The most valuable information often stems from direct studies of the consumer.